Deaf Havana premiered the video for new single, ‘Sing’, taken from the band’s forthcoming as-yet-untitled fourth album on So Recordings, expected early next year. The video, shot in Monterrey, Mexico and directed by A.J. Gómez, sees a young woman tagging the track title in a host of different languages around the deserted city.
“We’re going to sing like we mean it, ‘cos I mean it this time,” sings James Veck-Gilodi on Deaf Havana’s earth-shaking new single, Sing. “I know I took you for granted but I hope I can change my mind…”
2013’s brilliant Old Souls album had successfully catapulted the band into the UK rock big league. It crashed into the Top 10 of the UK's Official Albums Chart, earned rave reviews for its bravura songwriting and saw the band sell out ever bigger venues, appear higher up the bill at festivals and even support Veck-Gilodi’s hero, Bruce Springsteen.
“It made us feel like a proper band,” says Veck-Gilodi, after Deaf Havana’s many years on the fringes of the scene. “It stepped away from that emo-y world; there were a lot more layers to it and the songwriting was much more mature.”
“This album needs to take us to a higher level,” asserts Veck-Gilodi. “Not necessarily in terms of chart positions, because I don’t care about that. I just can’t wait for people to hear the album. We appreciate the fact that everyone’s waited this out with us. It’s going to be great.”
Because, this time around, Deaf Havana don’t just mean it, they mean business too.